This is the fun theory video of Consumer Behavior project (Whack-A-Can Recycle Machine) done by UKM-GSB MBA students (by Fantastic 4).
To throw an aluminium can into recycle bin instead of onto the floor or into the dustbin, it shouldn’t be hard but many people still fail to do so. Can we change this behavior by making recycling aluminium cans to be fun? We come out a Whack-A-Can Machine to encourage people/consumers to get involved in recycling the aluminium cans and consumers not only can get the incentive after whacked the cans, they also can have fun with it and get a smile.
